Legal & Policies

1.1 About This Policy

This Usage Policy applies to all users accessing or using LaunchpadOS, operated by Alpha Commerce Labs Private Limited (hereinafter "we," "us," "our," or "the Company"), a company incorporated under the Companies Act, 2013, with its registered office in India.

LaunchpadOS is a Software-as-a-Service (SaaS) platform designed to serve as an operational command centre for D2C brands and ecommerce businesses. By accessing or using our platform, you agree to comply with this Usage Policy in its entirety.

1.2 Permitted Use

You may use LaunchpadOS solely for:

• Managing your own brand's ecommerce operations, orders, inventory, and analytics
• Integrating your authorised third-party accounts (Shopify, Amazon, Meta, etc.) with the platform
• Generating business intelligence and operational reports for your own internal use
• Sharing access with your own employees, team members, or authorised agency partners
• Any other activity explicitly permitted by your active subscription plan

1.3 Account Responsibility

You are solely responsible for maintaining the security and confidentiality of your account credentials. You must immediately notify us at support@launchpados.in of any unauthorised use of your account. The Company shall not be liable for any loss resulting from unauthorised account access caused by your failure to protect your credentials.

1.4 One Account Per Entity

Each business entity may register one primary account. Additional brand workspaces or sub-accounts may be added as permitted under your subscription tier. Creating multiple accounts to circumvent plan limits is a violation of this policy and grounds for immediate termination.

1.5 Compliance with Laws

You agree to use LaunchpadOS in full compliance with all applicable Indian laws and regulations, including but not limited to the Information Technology Act, 2000 (as amended), the Digital Personal Data Protection Act, 2023, the Consumer Protection Act, 2019, and any applicable GST regulations.

2.1 Agreement to Terms

These Terms and Conditions ("Terms") constitute a legally binding agreement between you ("User," "Customer," or "you") and Alpha Commerce Labs Private Limited ("Company," "we," "us"). By registering for, accessing, or using LaunchpadOS, you confirm that you have read, understood, and agree to be bound by these Terms.

If you are entering into this agreement on behalf of a business entity, you represent that you have the authority to bind that entity to these Terms.

2.2 Service Description

LaunchpadOS is a cloud-based Revenue Operating System that provides D2C brands with a unified operational dashboard integrating data from multiple ecommerce platforms, marketplaces, and marketing channels. Features vary by subscription plan.

2.3 Account Registration

To use LaunchpadOS, you must create an account by providing accurate, complete, and current information. You agree to update your information promptly to keep it accurate. Accounts registered with false information may be suspended or terminated without notice or refund.

2.4 Free Trial

We offer a 14-day free trial on eligible plans, with no credit card required at registration. At the end of the trial period, your account will automatically transition to the free or inactive state unless you choose a paid plan. We reserve the right to modify or discontinue trial offers at any time.

2.5 Subscription and Billing

Subscriptions are billed in advance, either monthly or annually, depending on your selected billing cycle. You authorise us to charge your provided payment method on each billing date. Failure to pay may result in suspension of your account.

2.6 Intellectual Property

All rights, title, and interest in LaunchpadOS — including its software, design, brand, algorithms, and content — are and remain the exclusive property of Alpha Commerce Labs Private Limited. You are granted a limited, non-exclusive, non-transferable, revocable licence to use the platform solely for your internal business operations during your active subscription period.

You may not copy, modify, reverse-engineer, resell, or sublicence any part of the platform without our prior written consent.

2.7 Your Data Ownership

You retain full ownership of all data you upload or connect to LaunchpadOS ("Customer Data"). By using the platform, you grant us a limited licence to process your Customer Data solely for the purpose of delivering the services you have subscribed to. We will never sell your data to third parties.

2.8 Third-Party Integrations

LaunchpadOS integrates with third-party platforms (Shopify, Amazon, Meta, etc.) through their respective APIs. We are not responsible for the availability, terms, pricing, or data practices of these third-party services. Changes to third-party APIs may affect the functionality of certain features.

2.9 Disclaimer of Warranties

LaunchpadOS is provided "as is" and "as available." While we strive for high availability and accuracy, we do not warrant that the platform will be uninterrupted, error-free, or completely secure. Business decisions made based on data or insights presented in the platform are entirely your responsibility.

2.10 Limitation of Liability

To the fullest extent permitted by applicable law, Alpha Commerce Labs Private Limited shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of or inability to use LaunchpadOS. Our total aggregate liability in any 12-month period shall not exceed the subscription fees paid by you during that period.

2.11 Termination

Either party may terminate this agreement. You may cancel your subscription at any time. We may suspend or terminate your account for violation of these Terms, non-payment, or any activity we determine to be harmful to the platform or other users. Upon termination, your access to the platform will cease and your data will be handled as described in our Privacy Policy.

2.12 Governing Law & Dispute Resolution

These Terms are governed by the laws of India. Any dispute arising from or related to these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved within 30 days, disputes shall be subject to the exclusive jurisdiction of the courts of Mumbai, Maharashtra, India.

2.13 Modifications to Terms

We reserve the right to modify these Terms at any time. We will notify registered users of material changes via email or an in-platform notice at least 14 days before they take effect. Continued use of the platform after the effective date constitutes acceptance of the updated Terms.

3.1 Introduction

Alpha Commerce Labs Private Limited is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect information in connection with your use of LaunchpadOS, in accordance with the Digital Personal Data Protection Act, 2023 (DPDPA) and other applicable Indian laws.

3.2 Information We Collect

Account Information: Name, business name, email address, phone number, GST number (if applicable), and billing details provided during registration.

Business Data You Connect: Operational data from platforms you authorise (orders, inventory, revenue, product data, ad spend, etc.). This data belongs to you and is processed solely on your behalf.

Usage Data: Log data, IP addresses, browser type, pages visited within the platform, feature usage, and session duration — collected automatically to improve platform performance and security.

Communication Data: Emails, support tickets, and feedback you submit to us.

Cookie Data: See our Cookie Policy section for details.

3.3 How We Use Your Information

• To provision, maintain, and improve your LaunchpadOS account and services
• To process payments and manage your subscription
• To send transactional communications (invoices, account alerts, security notices)
• To provide customer support and respond to inquiries
• To generate aggregate, anonymised analytics to improve the platform
• To comply with legal obligations under Indian law
• To send product updates and offers (you may opt out at any time)

3.4 Data Sharing

We do not sell your personal data. We may share data with:

• Service Providers: Trusted vendors who assist in delivering our services (cloud infrastructure, payment processing, email delivery), bound by data processing agreements
• Legal Authorities: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

3.5 Data Retention

We retain your account data for the duration of your subscription and for a period of up to 90 days after account closure, after which it is permanently deleted or anonymised. You may request earlier deletion by contacting us. Certain data may be retained longer where required by law.

3.6 Your Rights

Under applicable law, you have the right to: access your personal data; correct inaccurate data; request deletion of your data; withdraw consent for specific processing; and lodge a complaint with the relevant data protection authority. You can download a copy of your personal account data at any time from Account & Settings → Security → Export my data. For correction or deletion requests, contact us at support@launchpados.in — these are reviewed and fulfilled manually.

3.7 Data Security

We implement industry-standard security measures including encryption at rest and in transit, multi-tenant row-level security (RLS) at the database layer, role-based access controls, and regular security reviews. However, no system is completely immune to risk, and you acknowledge this inherent limitation.

3.8 Google API Services

When you connect a Google account to LaunchpadOS (Google Ads, Google Analytics, Google Tag Manager, or Google Search Console), we request the following scopes and handle the resulting data as described below:

• Data accessed: Google Ads campaign, budget, cost, impression, click and conversion data; Google Analytics (GA4) session, user and conversion metrics; Google Tag Manager container and account listings; Google Search Console query, click, impression and position data; and your Google account email for identification.
• Data use: This data is used exclusively to power the corresponding feature you connected — displaying performance metrics on your own LaunchpadOS dashboard, and (only where you explicitly trigger it) creating a paused Google Ads campaign on your behalf. We never enable a campaign automatically; campaigns are always created in a paused state.
• Data transfer: We do not share, sell, or transfer Google user data to any third party. It is not used for advertising, and it is not used to train AI/ML models.
• Data protection: OAuth tokens are encrypted and stored in a server-side credential vault, isolated per account with row-level security, and are never exposed to the browser or any client-side code.
• Data retention & deletion: Tokens and cached data are deleted immediately when you disconnect the integration. You can disconnect at any time from the Integrations page.

3.9 Contact for Privacy

For privacy-related queries, contact our designated Privacy Officer at support@launchpados.in or write to us at our registered address.

4.1 Free Trial

All eligible plans include a 14-day free trial with no credit card required. You are encouraged to evaluate the platform fully during this period. No charges are incurred during the trial.

4.2 Subscription Cancellation

You may cancel your subscription at any time from your account settings or by contacting our support team. Cancellation takes effect at the end of your current billing cycle. You will retain access to the platform until the end of the paid period.

4.3 Refund Policy

4.4 Disputed Charges

If you believe a charge was made in error, please contact us within 30 days of the charge at support@launchpados.in with your invoice details. We will investigate and respond within 5 business days.

4.5 Plan Upgrades

When you upgrade your plan mid-cycle, you will be charged the pro-rated difference for the remainder of the current billing period. The upgrade takes effect immediately.

4.6 Discounts and Promotional Pricing

Promotional pricing, coupon codes, or discounts applied at the time of subscription are valid only for the duration and conditions specified at the time of the offer. They do not carry over to renewal cycles unless explicitly stated. Refunds on discounted plans are calculated on the discounted amount actually paid.

5.1 Definitions

For the purpose of this DPA:

• "Data Controller" means you, the Customer, who determines the purpose and means of processing Customer Data
• "Data Processor" means Alpha Commerce Labs Private Limited, which processes Customer Data on your behalf
• "Customer Data" means all business data, personal data of your customers, and operational data you provide or sync to LaunchpadOS
• "Applicable Law" means the Digital Personal Data Protection Act, 2023, IT Act 2000, and any other relevant Indian data protection legislation

5.2 Scope of Processing

Alpha Commerce Labs Private Limited processes Customer Data solely on your documented instructions and for the purpose of delivering LaunchpadOS services. We do not process Customer Data for our own independent commercial purposes.

5.3 Our Obligations as Data Processor

• Process Customer Data only in accordance with your lawful instructions
• Ensure personnel with access to Customer Data are bound by confidentiality obligations
• Implement appropriate technical and organisational security measures
• Assist you in responding to requests from data subjects exercising their rights
• Notify you without undue delay (and within 72 hours where feasible) upon becoming aware of a personal data breach affecting Customer Data
• Delete or return all Customer Data upon termination of services, as per your instructions
• Provide you with all information necessary to demonstrate compliance with applicable data protection laws

5.4 Sub-Processors

We engage trusted sub-processors to deliver specific aspects of the platform (cloud hosting, authentication, payment processing, email delivery). All sub-processors are bound by data processing terms no less protective than this DPA. Our current key sub-processors include:

We will notify you of any intended changes to sub-processors by providing at least 14 days' notice, giving you the opportunity to object.

5.5 Data Transfers

Customer Data is primarily stored and processed within India. To the extent any Customer Data is transferred outside India, we ensure such transfers are subject to appropriate safeguards in compliance with applicable Indian data protection law.

5.6 Audit Rights

You may, upon reasonable written notice and at your own cost, request information to verify our compliance with this DPA. We will provide relevant documentation and, where applicable, facilitate audits conducted by you or your authorised representatives, provided such audits do not unreasonably disrupt our operations.

6.1 Scope

This Acceptable Use Policy governs the use of LaunchpadOS and all associated services, APIs, and tools provided by Alpha Commerce Labs Private Limited. Violations of this policy may result in immediate suspension or permanent termination of your account without refund.

6.2 Prohibited Activities

You must not use LaunchpadOS to:

• Access, store, or transmit unlawful, defamatory, fraudulent, or malicious content
• Violate any third-party platform's terms of service while using integrations (Shopify, Amazon, etc.)
• Attempt to gain unauthorised access to the platform, other user accounts, or our backend infrastructure
• Conduct any form of scraping, reverse engineering, or unauthorised data extraction from the platform
• Introduce malware, viruses, bots, or any code designed to disrupt or harm the platform or other users
• Resell, sublicence, or otherwise commercialise access to LaunchpadOS without written authorisation from us
• Create fake accounts, abuse trial offers, or circumvent subscription limits
• Use the platform in any manner that could damage, overload, or impair the infrastructure or performance for other users
• Engage in any activity that violates applicable Indian law, including but not limited to the IT Act 2000, DPDPA 2023, or FEMA regulations
• Use automated scripts to flood or artificially inflate data or metrics within the platform

6.3 API Usage

If you access LaunchpadOS via an API or developer integration, you must adhere to any rate limits, authentication requirements, and technical guidelines published by us. Excessive or abusive API usage may result in rate limiting or account suspension.

6.4 Reporting Violations

If you become aware of any violation of this AUP by any user of the platform, please report it immediately to support@launchpados.in. We investigate all credible reports.

6.5 Consequences of Violation

Violation of this AUP may result in, at our sole discretion: a warning notice, temporary account suspension, permanent account termination, reporting to relevant law enforcement authorities, and/or civil action to recover damages.

7.1 Subscription Plans

LaunchpadOS is offered on three subscription tiers. All prices are in Indian Rupees (INR) and are exclusive of applicable taxes unless stated otherwise.

7.2 Free Trial

All plans include a 14-day free trial with no credit card required at sign-up. The trial provides full access to the features of the selected plan. At the end of the trial, you may choose to subscribe or your account will transition to an inactive state.

7.3 Discounts and Promotions

• Annual Discount: Approximately 16.7% off monthly rates (equivalent to 2 months free), applied automatically when selecting annual billing
• Promotional Codes: Discount codes may be issued for specific campaigns, events, or partnerships. Each code has its own validity period and conditions, displayed at the time of use
• Early Access Pricing: Founding member or early access pricing may be offered at our discretion and is locked in for the duration specified at the time of the offer
• Volume or Partner Discounts: Available for agency partners or multi-brand accounts. Contact us for custom pricing

Discounts cannot be combined unless explicitly stated. The Company reserves the right to modify, extend, or withdraw promotional offers at any time without prior notice.

7.4 Taxes (GST)

All subscription fees are subject to Goods and Services Tax (GST) as applicable under Indian tax law. The current applicable GST rate for SaaS services is 18% (subject to change as per Government of India notifications).

• GST is levied on the subscription fee exclusive of tax
• Customers with a valid GSTIN may provide it during registration to receive GST-compliant invoices
• Tax invoices are issued on each successful billing date and are available for download from your account dashboard
• International customers (outside India) may be exempt from Indian GST; please contact us to verify your applicable tax treatment

7.5 Price Changes

We reserve the right to change subscription prices. Existing subscribers will receive at least 30 days' advance notice of any price change via email. Price changes take effect at the start of your next billing cycle after the notice period.

7.6 Currency

All transactions are conducted in Indian Rupees (INR). For customers paying via international cards, currency conversion charges (if any) are levied by your card issuer and are outside our control.

8.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website or use a web application. They help us recognise your device, remember your preferences, keep you securely logged in, and understand how you use the platform so we can improve it.

8.2 Types of Cookies We Use

8.3 Third-Party Cookies

Some of our service providers (analytics tools, error monitoring services) may set their own cookies. We ensure these third parties comply with applicable data protection standards and do not use data collected for their own advertising purposes.

8.4 Managing Cookies

You can manage cookie preferences through:

• The Cookie Preferences Centre accessible from the footer of every LaunchpadOS page
• Your browser settings — most browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies will prevent you from logging in or using the platform

8.5 Cookie Disclaimer

8.6 Updates to This Policy

We may update this Cookie Policy as technologies and our use of cookies evolve. Material changes will be communicated through an updated cookie notice on the platform.

9.1 Our Commitment

Alpha Commerce Labs Private Limited is committed to making LaunchpadOS accessible to all users, including those with disabilities. We believe that every founder, regardless of ability, should have equal access to the tools that help grow their business.

9.2 Standards We Aim For

We are working towards conformance with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards, as referenced under the guidelines of the Rights of Persons with Disabilities Act, 2016 (India) and international best practices.

Our efforts include:

• Providing sufficient colour contrast between text and backgrounds
• Ensuring all interactive elements are keyboard-navigable
• Including descriptive alt text for images and icons where relevant
• Using semantic HTML to support screen readers and assistive technologies
• Designing forms with clear labels and error messages
• Avoiding design patterns that could cause discomfort for users with photosensitivity

9.3 Current Limitations

LaunchpadOS is an actively developed platform and some areas may not yet fully meet accessibility standards. We acknowledge the following areas are under active improvement:

• Complex data visualisations and charts (alternative text representations are on the roadmap)
• Some third-party embedded components may not be fully accessible
• Mobile accessibility enhancements are ongoing

9.4 Feedback and Support

If you experience any accessibility barrier while using LaunchpadOS, we want to know. Please contact us at support@launchpados.in with:

• A description of the accessibility issue you encountered
• The page or feature where the issue occurred
• The assistive technology or browser you were using (if applicable)

We aim to respond to accessibility feedback within 5 business days and to address reported issues in a timely manner.

9.5 Ongoing Improvement

Accessibility is not a one-time effort. We conduct periodic reviews of new features and platform updates with accessibility in mind. We are committed to improving our conformance over time and welcome your feedback as a vital part of this process.

10.1 Grievance Officer

Karthik Nadar has been designated as the Grievance Officer for Alpha Commerce Labs Private Limited. Any complaint relating to the platform, content, billing, or data handling may be addressed to the Grievance Officer at support@launchpados.in.

10.2 Response Timelines

• Acknowledgement of a grievance within 24 hours of receipt
• Resolution within 15 days from the date of receipt, except where the matter requires longer investigation, in which case you will be informed of the expected timeline

10.3 Nodal Officer

For coordination with law enforcement or government agencies, the Nodal Officer is Karthik Nadar, reachable at the same email address above and at the registered office of Alpha Commerce Labs Private Limited.

10.4 Consumer Forum

Nothing in this policy restricts your right to approach the National Consumer Helpline, the Consumer Affairs Department (e-Daakhil portal), or a competent consumer forum under the Consumer Protection Act, 2019.

11.1 What You Are Authorising

Where you opt into a subscription billed by auto-debit, you authorise Alpha Commerce Labs Private Limited and its payment gateway partner to register a standing instruction ("mandate") on your card, UPI, or bank account, and to debit the applicable subscription amount automatically on each billing date, until you cancel the mandate or your subscription ends.

11.2 Pre-Debit Notification

In accordance with the Reserve Bank of India's framework for processing e-mandates on recurring transactions, you will receive a notification (via email and/or SMS) at least 24 hours before any scheduled auto-debit, stating the amount and debit date. You may opt out of that specific transaction before the debit through the link provided in the notification, which will not affect future cycles unless you cancel the mandate.

11.3 Additional Factor of Authentication (AFA)

Recurring debits up to ₹15,000 per transaction may be processed without an Additional Factor of Authentication, per applicable RBI rules. Debits above this threshold will require you to complete an AFA step (such as an OTP) at the time the mandate is set up or modified, as mandated by the payment gateway and card network rules in force at the time.

11.4 Modifying or Cancelling a Mandate

You may pause, modify, or cancel your auto-debit mandate at any time from Account & Settings → Billing, or by contacting support@launchpados.in. Cancellation of the mandate does not automatically cancel your subscription; please also cancel your subscription if you do not intend to pay through an alternate method.

11.5 Failed or Declined Auto-Debits

If an auto-debit fails (insufficient balance, expired card, bank decline, etc.), we will attempt to notify you and may retry the charge as permitted by your payment gateway and bank. Continued failure may result in suspension of your subscription as described in our Refund & Cancellation Policy.

11.6 Mandate Data

We do not store your full card or bank account number. Mandate tokens are held by our PCI-DSS compliant payment gateway partner(s); we retain only the mandate/subscription reference ID needed to manage your billing.